Sirius has inked a deal with Maxim to air a 24/7 Maxim channel. Some competition for XM Satellite Radio’s Playboy channel and free to all Sirius subscribers. Now that’s a deal.

With programming input from Dennis Publishing editors, Maxim Radio will make a natural transfer of the magazine’s influential and clever content to an around-the-clock broadcast entertainment vehicle. Programming will provide social ammunition for men through an unpredictable mix of music, witty conversation and smart information, effectively adapting the attitude and
humor that has made Maxim so successful.

Daily morning and afternoon shows are in the works, complete with hosts, and a diverse selection of music, with topics such as sports, cars, gadgets and entertainment. Midday programming will incorporate Maxim topics in short form. During the overnight hours, listen in for “Maxim Pirate Radio,” which will feature listener call-ins, celebrity guests and live transmissions from Maxim’s one-of-a-kind events, including their famous annual party at the Super Bowl.
[via PRNewswire]