HoustonChronicle.com - Clear Channel to trim radio commercial minutes
“Clutter is a major issue in our industry, and our decision to limit the amount of commercial time and length of breaks while reducing promotional interruptions will benefit listeners, advertisers and the industry as a whole,” he said.
So says John Hogan, CEO of Clear Channel, and he is right. Clear Channel is a wasteland of commercials. Is this is a response to the accelerating success of satellite radio? Or perhaps a response to advertising over-saturation in radio? Either way, it bodes well for satellite radio.

No Comment Received