And then there was Walla! Riding on the rising popularity of 1GB email accounts, Walla! has leveraged GMail’s popularity and exclusiveness (still in closed beta) to build a web-based email service with over 1 million U.S. and 1.2 million Isreali users.

Walla! CEO Ilan Israely today, for the time, disclosed information about the company’s upgraded web-mail service, and he has nothing to be ashamed of. Israely said the company’s web-mail service already had one million subscribers in the US and that the number of Israeli subscribers had rise from 750,000 to 1.2 million. He added that Walla! had achieved these numbers without advertising, and that its entire costs for the program were for storage infrastructure, features and a little PR.

via [Globes [online]]